„This is next generation journalism”
The international jury of the European Newspaper Award has honored the “sachor jetzt!” project of the Axel Springer Academy. “A daring project, rewriting the Holocaust for young users on Snapchat. The achievement of its creators cannot be valued highly enough”, the justification stated.
“They dare to do something, and in doing so they show a certain attitude and achieve something that many others fail to do: to attract young people to serious journalism. Well-founded research, professionally implemented and maintained for months with great empathy – an impressive achievement. This is next generation journalism.”
The prize, which is awarded in several categories, is one of the most important competitions of its kind in Europe. 185 editorial offices from 27 countries participated. “sachor jetzt!” (remember now) was developed at the Axel Springer Academy, which is regarded as the most progressive school of journalism in the German-speaking world. The project’s popularity among users was so great that the young reporters are now snapping regularly about the Holocaust. They talk to contemporary witnesses, present some of the central locations of the Shoah and have developed a completely new storytelling for this purpose.
Meanwhile, the team has attracted international attention with its Snapchat stories. For example, the reporters presented their concept at the New York Times, the Wall Street Journal and the World Jewish Congress. And “sachor now!” has already won other important journalism awards, including the Henri Nannen Prize (“Best Digital Project of the Year”) and the European Media Award of the World Newspaper Association (“Best in Social Media”).